Who reads it

Nobody finds this page on a good day

People get here right after the call, and they are scared. They are not browsing. They want to know if what just happened to them was real, and what to do about it in the next ten minutes.

So the first thing on the page is the thing that settles them down, which is that caller ID can be faked. After that, four things to recognize and four things to do. Short list, plain words, nothing in the way.

The 30-second radio script at the bottom is there because a web page only reaches people who already went looking. The ones most likely to get caught are the ones who never will. I wrote and recorded PSAs early in my career at a county extension office, so that part is familiar ground.

Where it comes from

I have made this same thing before, out of a laminating machine

At Core & Main I was in North Dakota for user acceptance testing on our D365 launch, and I walked out to the warehouse to ask people what they thought of the new system. Some of the words in it were the same words they already used, but they meant something different now. Nobody on the project had heard about it.

So I made a card. Old term, new name, one plain line on what it meant now. We laminated it. It cost a few dollars and it was one of the only things on that project people picked up every day.

This page is the same job in a different format. Find the one thing people are confused or worried about, say it in words they already use, and put it where they will actually run into it.

How it was built

The Drupal side

Content typeUtility page, a structured type with its own fields rather than a free-form block of HTML.
Fields usedTitle, Description (the summary that feeds search results), and Content.
EditorCKEditor for the body, working in Source view to lay in headings and lists cleanly, then back to rich text to check the result.
URL aliasGenerated automatically from the title. Changing the headline changed the path, and the Redirect module preserved the old one.
Revision logEvery save carries a note on what changed and why, so the next person can see the reasoning and not just a timestamp.
WorkflowSaved as Draft, then moved to Published.

One thing I changed

The headline got shorter twice

I started with "Scam Alert: Callers Posing as Licensing Board Investigators." It was accurate and it was too long. At the size the theme uses for headings it ran three lines and split a word in half.

I could have gone looking for a way to shrink the type. I cut words instead. "Scam Alert: Fake Licensing Board Calls" says the same thing and sits on two clean lines. The section headings came down the same way. "How the scam usually sounds" became "How the call sounds."

When something will not fit, the writing is usually the part to fix.


The page itself

Reproduced as published

Scam Alert: Fake Licensing Board Calls

Licensees are getting calls from people claiming to be investigators from their licensing board. The caller may already know your name, your profession, and your license number, and your caller ID may show the board's real name and number. Caller ID can be faked, so what you see on the screen proves nothing.

How the call sounds
  • A complaint has been filed against you and your license is about to be suspended.
  • You can settle it today by paying a fee over the phone.
  • You need to go somewhere to receive a fax, or open a link to review the complaint.
  • You need to confirm a Social Security number, a date of birth, or a prescribing number so they can verify your file.
What a real board does
  • It leaves a voicemail when it calls, and it sends most notices by email or letter.
  • It does not ask for a credit card by phone. Real payments go through a secure portal or a check mailed in.
  • It does not call to collect or verify data it already has on file.
  • It does not pressure you to act before you hang up.
What to do
  1. Take the caller's name, then hang up. You are not required to stay on the line.
  2. Call your board back on the number published on its official website. Do not use a number the caller gave you.
  3. Write down the date, the time, the number on your caller ID, and anything the caller said.
  4. Report it to your licensing board.
If you already paid

Call your bank or card issuer first, then report it to your board. Nobody loses a license for being targeted, and the sooner the board hears about it, the sooner it can warn everyone else.

Radio PSA, 30 seconds
About 75 words. Read at a conversational pace.

If you hold a professional license in this state, here is something worth knowing. Scammers are calling licensees, saying a complaint has been filed, and demanding payment to make it go away. They may know your license number. Your caller ID may even show your board's real name. None of that makes the call real. Your board will not ask for a credit card over the phone. Take a name, hang up, and call your board back at the number on its website.

Context

This is a self-directed practice piece, not client work. I built it to learn Drupal and to work through a content problem I find interesting. It is not affiliated with any agency or board, and it carries no real phone numbers by design.

The guidance follows patterns in published state licensing alerts. The writing, the structure, and the build are mine. Drafting assistance from an AI tool was used on this piece; my client and employer samples elsewhere in this portfolio were not written that way.